In 2015, Chris Moore joined US Youth Soccer as its first ever Chief Executive Officer.
Prior to joining US Youth, Chris served as President and Chief Operating Officer of GENYOUTH, a non-profit organization, founded in partnership with the National Football League, National Dairy Council and three government agencies: US Departments of Agriculture, Health & Human Services. Chris helped to lead the initial startup and early stage formation of GENYOUTH, whose mission is to nurture child health and wellness in schools and the surrounding community by uniting partners and empowering kids to eat healthier and exercise for 60 minutes per day.
In this role, Chris led efforts to generate awareness and drive sponsor funding in support of GENYOUTH’s flagship program,Fuel up to Play 60, the nation’s largest in-school health and wellness program reaching 73,000 schools that enroll over 38 million kids.
Chris also served as Executive Vice President at Dairy Management, Inc., where he led strategic partnerships and global business development for US dairy products and ingredients in the U.S., Southeast Asia, Europe and Latin America.
Chris brings 25 years of experience in marketing, business development and sponsorship management and brand marketing.
Chris graduated with a Bachelor of Arts degree in International Relations and French, with a minor in Economics from Lake Forest College located north of Chicago, and earned his M.B.A from the University of Chicago Booth School of Business.